The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising - Paperback
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Language:EnglishPublisher:St. Martin's GriffinISBN-13:9780230100367ISBN-10:230100368UPC:9780230100367Book Category:Biography & Autobiography, Business & EconomicsBook Subcategory:Business, Corporate & Business History, Advertising & PromotionSize:9.26 x 6.30 x 0.85 inchesWeight:0.8113Product ID:SCXF47CMC9
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college...Language:EnglishPublisher:St. Martin's GriffinISBN-13:9780230100367ISBN-10:230100368UPC:9780230100367Book Category:Biography & Autobiography, Business & EconomicsBook Subcategory:Business, Corporate & Business History, Advertising & PromotionSize:9.26 x 6.30 x 0.85 inchesWeight:0.8113Product ID:SCXF47CMC9
Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO. He is the co-author of several books, including the bestselling business classics How to Advertise and Writing that Works, both of which are in their third editions. He lives in New York City.
Publisher: St. Martin's Griffin
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