The Influentials - Paperback
$16.99
$22.99
-26%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Free PressISBN-13:9780743227308ISBN-10:743227301UPC:9780743227308Book Category:Political Science, Business & EconomicsBook Subcategory:Political Process, Consumer Behavior, MarketingSize:9.00 x 6.00 x 0.92 inchesWeight:0.9811Product ID:SCGAA5XBWZ
One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who are they? The most influential Americans--the ones who tell their neighbors what to buy, which politicians to support, and where to vacation--are not necessarily the people you'd expect. They're not America's most affluent ten percent or...
Language:EnglishPublisher:Free PressISBN-13:9780743227308ISBN-10:743227301UPC:9780743227308Book Category:Political Science, Business & EconomicsBook Subcategory:Political Process, Consumer Behavior, MarketingSize:9.00 x 6.00 x 0.92 inchesWeight:0.9811Product ID:SCGAA5XBWZ
Ed Keller is the CEO of RoperASW. A global marketing research and consulting firm, RoperASW serves many of the world's leading companies in the areas of brand strategy, customer loyalty management, corporate reputation, and communications effectiveness. A nationally recognized expert on marketing and consumer trends, Keller serves on the board of directors of the Advertising Research Foundation...
Publisher: Free Press
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.