The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398611054ISBN-10:1398611050UPC:9781398611054Book Category:Business & EconomicsBook Subcategory:Public Relations, Industries, MarketingBook Topic:Media & Communications, ResearchSize:9.21 x 6.14 x 0.48 inchesWeight:0.571Product ID:SCQNE1ARBH
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that...Language:EnglishPublisher:Kogan PageISBN-13:9781398611054ISBN-10:1398611050UPC:9781398611054Book Category:Business & EconomicsBook Subcategory:Public Relations, Industries, MarketingBook Topic:Media & Communications, ResearchSize:9.21 x 6.14 x 0.48 inchesWeight:0.571Product ID:SCQNE1ARBH
Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and...
Publisher: Kogan Page
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