The Ground Floor: The Case for Transparency, Accountability, and Service in Commercial Real Estate - Paperback
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The commercial real estate leasing industry is broken.
I know, because I'm a part of it.
Our industry (among others) has remained stagnant for years by failing to make any significant movement towards creating practices or service standards that yield transparency or accountability to the consumer. In the "information age," how can such a high profile, high dollar industry be so far behind much simpler industries like car buying or residential real estate?
It's time for that to change.
The Ground Floor is an industry insider's look at the opaque world of commercial real estate. It exposes the truth regarding how the industry operates and, more importantly, shows some ideas of how to overcome it.
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