The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies - Hardcover
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Language:EnglishPublisher:Lioncrest PublishingISBN-13:9781544544076ISBN-10:1544544073UPC:9781544544076Book Category:Business & EconomicsBook Subcategory:Marketing, IndustriesBook Topic:Industrial, ManufacturingSize:8.50 x 5.50 x 0.75 inchesWeight:1.0207Product ID:SCQGS6X5SV
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole...
Language:EnglishPublisher:Lioncrest PublishingISBN-13:9781544544076ISBN-10:1544544073UPC:9781544544076Book Category:Business & EconomicsBook Subcategory:Marketing, IndustriesBook Topic:Industrial, ManufacturingSize:8.50 x 5.50 x 0.75 inchesWeight:1.0207Product ID:SCQGS6X5SV
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