The Global Brand: How to Create and Develop Lasting Brand Value in the World Market - Paperback
by Nigel Hollis
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Language:EnglishPublisher:St. Martin's GriffinISBN-13:9780230620568ISBN-10:230620566UPC:9780230620568Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MarketingSize:9.10 x 6.00 x 0.90 inchesWeight:0.7011Product ID:SCGZP58QFK
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global...Language:EnglishPublisher:St. Martin's GriffinISBN-13:9780230620568ISBN-10:230620566UPC:9780230620568Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:MarketingSize:9.10 x 6.00 x 0.90 inchesWeight:0.7011Product ID:SCGZP58QFK
Nigel Hollis is chief global analyst at Millward Brown, one of the world's leading market research agencys. A 27-year marketing and research branding expert, Nigel has worked with a wide range of global marketers including Nestlé, SAB Miller, Hewlett-Packard, Unilever, Kraft, Microsoft, Pepsi-cola, General Motors and CNN. Nigel is a four-time winner of WPP's prestigious Atticus Award for original...
Publisher: St. Martin's Griffin
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