The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Paperback
$14.99
$20.00
-25%Choose Option
Paperback
$14.99
$20.00
Hardcover
$20.99
$29.00
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 14 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:PortfolioISBN-13:9780735213678ISBN-10:735213674UPC:9780735213678Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Entrepreneurship, Social Aspects, Economic HistorySize:8.30 x 5.40 x 0.90 inchesWeight:0.6Product ID:SCXV571BT2
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Languages:EnglishPublisher:PortfolioISBN-13:9780735213678ISBN-10:735213674UPC:9780735213678Book Category:Business & Economics, Technology & EngineeringBook Subcategory:Entrepreneurship, Social Aspects, Economic HistorySize:8.30 x 5.40 x 0.90 inchesWeight:0.6Product ID:SCXV571BT2
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Business School Professors" by Poets & Quants. His weekly YouTube series, "Winners and Losers," has generated tens of millions of views. This is his first book.
Publisher: Portfolio
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.