The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave - Paperback
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Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9781265594763ISBN-10:1265594767UPC:9781265594763Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Consumer Behavior, Customer RelationsSize:9.00 x 6.00 x 0.54 inchesWeight:0.7716Product ID:SCQDWD5MAN
The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target
More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to...
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9781265594763ISBN-10:1265594767UPC:9781265594763Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Consumer Behavior, Customer RelationsSize:9.00 x 6.00 x 0.54 inchesWeight:0.7716Product ID:SCQDWD5MAN
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