The First Meeting Differentiator: Transforming Sales-Focused Discovery Into Client-Centric Consultations - Hardcover
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The First Meeting Differentiator: Transforming Sales-Focused Discovery Into Client-Centric Consultations
The first meeting is where everything begins--or ends. Get it right, and you build unstoppable deal momentum. Get it wrong, and the deal is in big trouble.
Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales interrogations that serve the seller but provide no value to them. If they agree to a meeting with you, they expect something more--a...
Lee Salz is a leading sales management strategist and the award-winning, best-selling author of six business books. His bestsellers "Sales Differentiation" and "Sell Different!" have been called "the one-two punch" every salesperson needs to differentiate what and how they sell to win more deals at the prices you want. His latest book, "The First Meeting Differentiator:...
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