The End of Detroit: How the Big Three Lost Their Grip on the American Car Market - Paperback
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Language:EnglishPublisher:Crown CurrencyISBN-13:9780385507707ISBN-10:385507704UPC:9780385507707Book Category:Business & Economics, TransportationBook Subcategory:Corporate & Business History, Industries, AutomotiveBook Topic:Automobile IndustrySize:8.50 x 5.50 x 0.90 inchesWeight:1.0516Product ID:SC1RTG7ZQV
The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry. In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant...
Language:EnglishPublisher:Crown CurrencyISBN-13:9780385507707ISBN-10:385507704UPC:9780385507707Book Category:Business & Economics, TransportationBook Subcategory:Corporate & Business History, Industries, AutomotiveBook Topic:Automobile IndustrySize:8.50 x 5.50 x 0.90 inchesWeight:1.0516Product ID:SC1RTG7ZQV
MICHELINE MAYNARD covers the automobile and airline industries for The New York Times and has written for Fortune, USA TODAY, Newsday, and U.S. News & World Report. She is a lecturer on the global auto industry at the University of Michigan School of Business, and is the author of two books, including Collision Course Inside the Battle for General Motors. She lives in Ann Arbor, Michigan
Publisher: Crown Currency
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