The Effortless Experience: Conquering the New Battleground for Customer Loyalty - Hardcover
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Availability:In StockContributor:Matthew Dixon, Nick Toman, Rick DelisiAudience:Young AdultPublish date:2013-09-12Pages:256
Language:EnglishPublisher:PortfolioISBN-13:9781591845812ISBN-10:1591845815UPC:9781591845812Book Category:Business & EconomicsBook Subcategory:Customer Relations, Consumer Behavior, MarketingBook Topic:DirectSize:9.25 x 6.36 x 0.92 inchesWeight:0.97Product ID:SC88CQFXVJ
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject--customer...
Audience: Young Adult
Language:EnglishPublisher:PortfolioISBN-13:9781591845812ISBN-10:1591845815UPC:9781591845812Book Category:Business & EconomicsBook Subcategory:Customer Relations, Consumer Behavior, MarketingBook Topic:DirectSize:9.25 x 6.36 x 0.92 inchesWeight:0.97Product ID:SC88CQFXVJ
MATTHEW DIXON is executive director of the Sales & Service Practice of CEB. He is a frequent contributor to Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller and won acclaim as "the most important advance in selling for many years" (Neil Rackham) and "the beginning of a wave that will take over a lot of selling organizations in the next...
Publisher: Portfolio
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