The Discipline of Market Leaders - Paperback
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Language:EnglishPublisher:Basic Books (AZ)ISBN-13:9780201407198ISBN-10:201407191UPC:9780201407198Book Category:Business & EconomicsBook Subcategory:Marketing, Customer Relations, EntrepreneurshipBook Topic:ResearchSize:8.20 x 5.30 x 0.70 inchesWeight:0.4012Product ID:SCCA2JPZ99
The Discipline of Market Leaders
The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that...
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that...
Language:EnglishPublisher:Basic Books (AZ)ISBN-13:9780201407198ISBN-10:201407191UPC:9780201407198Book Category:Business & EconomicsBook Subcategory:Marketing, Customer Relations, EntrepreneurshipBook Topic:ResearchSize:8.20 x 5.30 x 0.70 inchesWeight:0.4012Product ID:SCCA2JPZ99
Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an...
Publisher: Basic Books (AZ)
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