The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World - Paperback
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Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599186306ISBN-10:1599186306UPC:9781599186306Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Business WritingBook Topic:DirectSize:8.90 x 5.90 x 0.80 inchesWeight:0.9017Product ID:SC4PXNZBP9
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution.
In this book legendary copywriting pioneer and marketing expert...
Language:EnglishPublisher:Entrepreneur PressISBN-13:9781599186306ISBN-10:1599186306UPC:9781599186306Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & Promotion, Business WritingBook Topic:DirectSize:8.90 x 5.90 x 0.80 inchesWeight:0.9017Product ID:SC4PXNZBP9
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns...
Publisher: Entrepreneur Press
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