The Designing for Growth Field Book: A Step-By-Step Project Guide - Paperback
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The Designing for Growth Field Book: A Step-By-Step Project Guide
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key...
Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).
Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the...Edition
2nd Edition
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