The Design of Business: Why Design Thinking Is the Next Competitive Advantage - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422177808ISBN-10:1422177807UPC:9781422177808Book Category:Business & EconomicsBook Subcategory:Structural Adjustment, Research & Development, EntrepreneurshipSize:8.30 x 5.70 x 0.90 inchesWeight:0.7011Product ID:SCJ04C6C72
The Design of Business: Why Design Thinking Is the Next Competitive Advantage
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422177808ISBN-10:1422177807UPC:9781422177808Book Category:Business & EconomicsBook Subcategory:Structural Adjustment, Research & Development, EntrepreneurshipSize:8.30 x 5.70 x 0.90 inchesWeight:0.7011Product ID:SCJ04C6C72
Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
Publisher: Harvard Business Review Press
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