The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship - Paperback
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Language:EnglishPublisher:Business Expert PressISBN-13:9781637428726ISBN-10:1637428723UPC:9781637428726Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Entrepreneurship, LeadershipSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SC0VMYD3QM
The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship
The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.
Blending first-hand accounts...
Language:EnglishPublisher:Business Expert PressISBN-13:9781637428726ISBN-10:1637428723UPC:9781637428726Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Entrepreneurship, LeadershipSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SC0VMYD3QM
Merlo, Omar: - Dr. Omar Merlo is Associate Professor of Marketing Strategy and Academic Director at Imperial Business School. He previously lectured at Cambridge University and the University of Melbourne-where he earned his PhD-and has been a visiting professor at institutions including Oxford, LSE, UCL, ETH, EPFL, Lausanne, Lugano, and Aalto. His research on marketing strategy, services, and...
Publisher: Business Expert Press
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