The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences - Hardcover
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Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572885ISBN-10:1936572885UPC:9781936572885Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, EconomicsBook Topic:Social & BehavioralSize:9.25 x 7.50 x 0.69 inchesWeight:1.5609Product ID:SCGWARZ9JP
The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences.
Building on decades of research from psychology,...
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572885ISBN-10:1936572885UPC:9781936572885Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, EconomicsBook Topic:Social & BehavioralSize:9.25 x 7.50 x 0.69 inchesWeight:1.5609Product ID:SCGWARZ9JP
Chernev, Alexander: - Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. His research has been published in leading marketing journals and frequently cited in both the business and popular press. He has been ranked among the top ten most prolific scholars by the Journal of Marketing and among the top five marketing faculty in the field of...
Publisher: Cerebellum Press
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