The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do - Paperback
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Language:EnglishPublisher:Crown CurrencyISBN-13:9780767920575ISBN-10:767920570UPC:9780767920575Book Category:Business & Economics, Social ScienceBook Subcategory:Workplace Culture, Popular Culture, AnthropologyBook Topic:Cultural & SocialSize:8.10 x 5.50 x 0.80 inchesWeight:0.4497Product ID:SCTRDR0B3G
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed...
Language:EnglishPublisher:Crown CurrencyISBN-13:9780767920575ISBN-10:767920570UPC:9780767920575Book Category:Business & Economics, Social ScienceBook Subcategory:Workplace Culture, Popular Culture, AnthropologyBook Topic:Cultural & SocialSize:8.10 x 5.50 x 0.80 inchesWeight:0.4497Product ID:SCTRDR0B3G
Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo...
Publisher: Crown Currency
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