The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands - Hardcover
by Edward Segal
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Language:EnglishPublisher:John Murray BusinessISBN-13:9781399822381ISBN-10:1399822381UPC:9781399822381Book Category:Business & EconomicsBook Subcategory:Management, Public Relations, Strategic PlanningSize:9.37 x 5.98 x 1.18 inchesWeight:1.142Product ID:SCTR66MHKM
The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands
It doesn't matter who you are or what business you're in, you are never far from a crisis. Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affecting businesses and organizations to global celebrities and royalty. Here he builds that bank of real-life stories, developing the lessons and adding new unseen material, to reveal how global...
Language:EnglishPublisher:John Murray BusinessISBN-13:9781399822381ISBN-10:1399822381UPC:9781399822381Book Category:Business & EconomicsBook Subcategory:Management, Public Relations, Strategic PlanningSize:9.37 x 5.98 x 1.18 inchesWeight:1.142Product ID:SCTR66MHKM
Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of...
Publisher: John Murray Business
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