The Creative Priority - Paperback
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Language:EnglishPublisher:Harper PaperbacksISBN-13:9780887309601ISBN-10:887309607UPC:9780887309601Book Category:Business & Economics, Self-HelpBook Subcategory:Management, Creativity, Advertising & PromotionSize:7.98 x 5.29 x 0.65 inchesWeight:0.4696Product ID:SC50NV2HVB
The Creative Priority
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together...
Language:EnglishPublisher:Harper PaperbacksISBN-13:9780887309601ISBN-10:887309607UPC:9780887309601Book Category:Business & Economics, Self-HelpBook Subcategory:Management, Creativity, Advertising & PromotionSize:7.98 x 5.29 x 0.65 inchesWeight:0.4696Product ID:SC50NV2HVB
Hirshberg, Jerry: - In 1980, Jerry Hirshberg ended a 16-year stint as an executive designer at General Motors, where he headed design for Pontiac and Buick, and accepted the position of founding director and eventually President of Nissan Design International, Inc. This unique corporate hybrid has become a creative hotbed of automotive innovation, producing such cutting edge designs as the first...
Publisher: Harper Paperbacks
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