The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature - Hardcover
by Gad Saad
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Availability:In StockContributor:Gad Saad, David M. Buss (Foreword by)Publish date:2011-06-21Pages:374
Language:EnglishPublisher:Prometheus BooksISBN-13:9781616144296ISBN-10:1616144297UPC:9781616144296Book Category:Psychology, Business & EconomicsBook Subcategory:Applied Psychology, Consumer Behavior, MarketingSize:9.13 x 6.35 x 1.10 inchesWeight:1.4815Product ID:SCNABMAY2R
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more...
Language:EnglishPublisher:Prometheus BooksISBN-13:9781616144296ISBN-10:1616144297UPC:9781616144296Book Category:Psychology, Business & EconomicsBook Subcategory:Applied Psychology, Consumer Behavior, MarketingSize:9.13 x 6.35 x 1.10 inchesWeight:1.4815Product ID:SCNABMAY2R
Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.
Publisher: Prometheus Books
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