The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet - Paperback
by Craig Wilson
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Language:EnglishPublisher:Rare Bird Books, a Vireo BookISBN-13:9781947856615ISBN-10:1947856618UPC:9781947856615Book Category:Business & EconomicsBook Subcategory:Customer Relations, Consumer Behavior, Green BusinessSize:8.40 x 5.50 x 1.00 inchesWeight:0.5997Product ID:SCS5DXP2Y9
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by...
Language:EnglishPublisher:Rare Bird Books, a Vireo BookISBN-13:9781947856615ISBN-10:1947856618UPC:9781947856615Book Category:Business & EconomicsBook Subcategory:Customer Relations, Consumer Behavior, Green BusinessSize:8.40 x 5.50 x 1.00 inchesWeight:0.5997Product ID:SCS5DXP2Y9
Craig Wilson is an entrepreneur, consultant, author, and coach. He has founded three businesses, just recently selling the theater production company he and his wife founded in 1990. He is a leading authority on loyalty, brand development, and direct marketing and counts some of the world's most iconic brands in his listing of experience including Kiehl's, Patagonia, Seventh Generation, prAna...
Publisher: Rare Bird Books, a Vireo Book
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