The Cmo of People: Manage Employees Like Customers - Paperback
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The Cmo of People: Manage Employees Like Customers
The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman's pathbreaking book, with new sections including industry leaders' insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO...
Peter Navin is a proven human resources executive and business advisor. His expertise is in high growth, multi-product, public and pre-IPO organizations applied across industries including e-commerce, entertainment software, healthcare, financial services, on-line marketplaces, sports management, and venture capital. Partnering with leadership teams,
Peter has been instrumental in architecting...
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2nd Edition
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