The Business Behind Beauty - Paperback
Pay over time for orders over $35.00 with
Offers & Perks
Earn 11 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Beauty is democratizing.
Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty.
Who are the visionaries behind the most successful and impactful ventures?
The Business Behind Beauty answers this question by chronicling the personal stories of trailblazing entrepreneurs and the effects that they have had on the beauty industry. By integrating comprehensive research into a storytelling style, Laura Serban puts a face to some of the most renowned billion-dollar companies, including:
- Fenty Beauty, which set a remarkable precedent of inclusivity
- The Ordinary, the first company to popularize potent skincare for affordable prices
- Lush, a model of ethical entrepreneurship
- Kylie Cosmetics, the ultimate example of a celebrity-led venture
- and many more...
Explore the ingenuity of these pioneers, and learn about the joint effort of Generation Z and Millennials to shift business trends.
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.