The Brand Flip: Why Customers Now Run Companies and How to Profit from It - Paperback
$28.99
$39.99
-28%Quantity
01
Pay over time for orders over $35.00 with
Availability:In StockContributor:Marty NeumeierSeries:Voices That MatterPublish date:2015-08-09Pages:160
Language:EnglishPublisher:New Riders PublishingISBN-13:9780134172811ISBN-10:134172817UPC:9780134172811Book Category:Business & EconomicsBook Subcategory:Marketing, EntrepreneurshipBook Topic:ResearchSize:7.97 x 5.37 x 0.23 inchesWeight:0.5997Product ID:SCKMN76GTZ
The Brand Flip: Why Customers Now Run Companies and How to Profit from It
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In...
Series: Voices That Matter
Language:EnglishPublisher:New Riders PublishingISBN-13:9780134172811ISBN-10:134172817UPC:9780134172811Book Category:Business & EconomicsBook Subcategory:Marketing, EntrepreneurshipBook Topic:ResearchSize:7.97 x 5.37 x 0.23 inchesWeight:0.5997Product ID:SCKMN76GTZ
Marty Neumeier is an author, designer, and business adviser. His previous "whiteboard" books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the "top hundred business books of all time" for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a...
Publisher: New Riders Publishing
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.