The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations - Paperback
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Languages:EnglishPublisher:Laurence KingISBN-13:9781529420173ISBN-10:1529420172UPC:9781529420173Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:7.80 x 5.70 x 0.80 inchesWeight:1.1001Product ID:SCM63HR2GE
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Languages:EnglishPublisher:Laurence KingISBN-13:9781529420173ISBN-10:1529420172UPC:9781529420173Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:7.80 x 5.70 x 0.80 inchesWeight:1.1001Product ID:SCM63HR2GE
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
Publisher: Laurence King
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