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The Art of the Pitch: Persuasion and Presentation Skills That Win Business

The Art of the Pitch: Persuasion and Presentation Skills That Win Business - Hardcover

by Peter Coughter
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Availability:In StockContributor:Peter CoughterPublish date:2012-01-12Pages:240
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230120518ISBN-10:230120512UPC:9780230120518Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, New Business Enterprises, MarketingSize:9.30 x 6.40 x 0.80 inchesWeight:1.2015Product ID:SCARXMXEV6
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230120518ISBN-10:230120512UPC:9780230120518Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, New Business Enterprises, MarketingSize:9.30 x 6.40 x 0.80 inchesWeight:1.2015Product ID:SCARXMXEV6
Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Publisher: Palgrave MacMillan

Edition

2012 Edition

Contributor(s)

Peter Coughter

Author

Peter Coughter

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