The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers - Paperback
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Language:EnglishPublisher:Stanford Business BooksISBN-13:9781503644335ISBN-10:1503644332UPC:9781503644335Book Category:Business & EconomicsBook Subcategory:Marketing, EntrepreneurshipSize:8.80 x 5.90 x 0.90 inchesWeight:0.84Product ID:SCS0N4HPBM
The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers
Five essential steps to take you from "zero to superhero" with AI for marketing
For marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a present-day reality, rewriting the rules of relevance, differentiation, and connection. Navigating this new era is the single greatest challenge, and opportunity, for marketing leaders. How do you move...
Language:EnglishPublisher:Stanford Business BooksISBN-13:9781503644335ISBN-10:1503644332UPC:9781503644335Book Category:Business & EconomicsBook Subcategory:Marketing, EntrepreneurshipSize:8.80 x 5.90 x 0.90 inchesWeight:0.84Product ID:SCS0N4HPBM
Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration and Academic Co-Director of the La Cross Institute for Ethical AI in Business in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, and he is the co-author of Marketing Analytics (2021). Jim Lecinski is...
Publisher: Stanford Business Books
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2nd Edition
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