The AI Instinct: The Future of AI and Human Decision-Making - Hardcover
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Reimagine what it means to be human in the age of AI
Artificial intelligence was created by modeling human cognition. While AI was built to run on slow and deliberate thinking processes, humans maintained dominance in fast, intuitive, emotion-based cognition: until now.
In The AI Instinct: The Future of AI and Human Decision-Making, Rana Gujral introduces the concept of Artificial General Experience (AGE): systems designed not only to solve problems, but to structure and update a continuous stream of experience. The book follows the rise of AI from a background tool to a force that shapes how we think, feel, and experience the world. Drawing on his pioneering work in cognitive AI at Behavioral Signals, Gujral takes readers to new depths in understanding where AI is headed and provides a fresh perspective on what it means to be human in a world where intelligence is no longer uniquely ours.
Readers gain a clear understanding of how cognitive AI operates in the real world: where it delivers value, quietly steers human decisions, and where the hype runs ahead of reality. From there, the book turns to the path toward Artificial General Intelligence (AGI) and AGE, exploring brain-computer interfaces and other emerging technologies that blend human bodies and machine intelligence, and argues that intelligence is shifting from isolated minds and standalone models to shared hybrid systems that shape how we think and live. The book closes by examining futures beyond AGI, where superintelligence appears not as a distant machine overlord but as composite minds that fuse human and AI capacities into new kinds of persons. Drawing on cognitive science, neuroscience, and philosophy, The AI Instinct asks what truly makes us human and how we can hold onto agency at the frontiers of hybrid thinking.
Perfect for technologists, business leaders, young people preparing for the world they are about to inherit, and any curious reader trying to make sense of AI's rapid ascent, The AI Instinct offers a grounded, forward-looking roadmap for navigating a future in which our choices, our institutions, and even our identities are increasingly tied to and impacted by AI.
RANA GUJRAL builds at the frontier of Artificial Intelligence (AI), Cognitive AI, and the long-horizon path toward Artificial General Intelligence (AGI). As CEO of Behavioral Signals, he turns advances in speech-signal processing and representation learning into production systems that infer intent, emotion, and risk from voice. His work sits at the intersection of voice intelligence and high-trust decisioning, powering real-time interaction intelligence, trust and safety, and deepfake detection for enterprises operating in high-stakes environments. Rana publishes often on AI and tech topics and speaks regularly at global forums, including the World Government Summit, World AI Cannes Festival, The Next Web, LEAP, and TEDx. He has been recognized as Inc.'s "AI Entrepreneur to Watch," Sound-Hound's "Top 40 Voice AI Influencers," "Most Influential CEO" by CEO Monthly, and "Top 10 Entrepreneurs to Follow" by Huffington Post.
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