The Age Curve: How to Profit from the Coming Demographic Storm - Paperback
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Availability:In StockContributor:Kenneth GronbachAudience:Young AdultPublish date:2008-06-25Pages:288
Language:EnglishPublisher:AmacomISBN-13:9780814417942ISBN-10:814417949UPC:9780814417942Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Forecasting, DemographyBook Topic:ResearchSize:9.21 x 6.14 x 0.61 inchesWeight:0.9017Product ID:SC7T0SC63P
The Age Curve: How to Profit from the Coming Demographic Storm
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining...
Language:EnglishPublisher:AmacomISBN-13:9780814417942ISBN-10:814417949UPC:9780814417942Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Forecasting, DemographyBook Topic:ResearchSize:9.21 x 6.14 x 0.61 inchesWeight:0.9017Product ID:SC7T0SC63P
Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.
Publisher: Amacom
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