The Advanced Dictionary of Marketing: Putting Theory to Use - Hardcover
by Scott Dacko
$135.99
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Availability:In StockContributor:Scott DackoTheme:Aspects (Academic)/ReferencePublish date:2/3/2008Pages:664
Languages:EnglishPublisher:Oxford University PressISBN-13:9780199285990ISBN-10:0199285993UPC:9780199285990Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.50 x 5.50 x 1.63 inchesWeight:0.981Product ID:SCQCAF9W9E
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
Languages:EnglishPublisher:Oxford University PressISBN-13:9780199285990ISBN-10:0199285993UPC:9780199285990Book Category:Business & EconomicsBook Subcategory:MarketingSize:8.50 x 5.50 x 1.63 inchesWeight:0.981Product ID:SCQCAF9W9E
Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
Publisher: Oxford University Press
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