The Active Consumer: Novelty and Surprise in Consumer Choice - Hardcover
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Availability:In StockContributor:Marina BianchiSeries:Routledge Frontiers of Political EconomyPublish date:6/18/1998Pages:278
Languages:EnglishPublisher:RoutledgeISBN-13:9780415171908ISBN-10:0415171903UPC:9780415171908Book Category:Business & EconomicsBook Subcategory:Marketing, EconomicsBook Topic:ResearchSize:9.21 x 6.14 x 0.69 inchesWeight:0.568Product ID:SCFRHPZD17
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
Languages:EnglishPublisher:RoutledgeISBN-13:9780415171908ISBN-10:0415171903UPC:9780415171908Book Category:Business & EconomicsBook Subcategory:Marketing, EconomicsBook Topic:ResearchSize:9.21 x 6.14 x 0.69 inchesWeight:0.568Product ID:SCFRHPZD17
Publisher: Routledge
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