Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance - Paperback
by Ute Hillmer
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Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834919519ISBN-10:3834919519UPC:9783834919519Book Category:Business & EconomicsBook Subcategory:Management, Marketing, EconomicsSize:8.27 x 5.83 x 0.59 inchesWeight:0.336Product ID:SCGWX8WDJM
Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834919519ISBN-10:3834919519UPC:9783834919519Book Category:Business & EconomicsBook Subcategory:Management, Marketing, EconomicsSize:8.27 x 5.83 x 0.59 inchesWeight:0.336Product ID:SCGWX8WDJM
Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.
Publisher: Gabler Verlag
Edition
2009 Edition
Contributor(s)
Author
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