Tech Startup Toolkit: How to Launch Strong and Exit Big - Paperback
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Languages:EnglishPublisher:Manning PublicationsISBN-13:9781633438422ISBN-10:1633438422UPC:9781633438422Book Category:Business & Economics, ComputersBook Subcategory:Entrepreneurship, Leadership, Software Development & EngineeringSize:9.24 x 7.42 x 0.65 inchesWeight:1.21Product ID:SCS6MXQWAW
Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: - Succeed as a first-time CEO
- Pitch and raise money from various types of investors
- Develop a go-to-market strategy
- Create a strong positive culture
- Understand what makes a VC tick
- Write an elevator pitch
- Understand investment deal terms
- Hone and align teams
- Effectively downsize or wind down a company
- Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. What's inside - Succeed as a first-time CEO
- Create a strong positive culture
- Understand what makes a VC tick
- Position a company to be acquired About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
- Pitch and raise money from various types of investors
- Develop a go-to-market strategy
- Create a strong positive culture
- Understand what makes a VC tick
- Write an elevator pitch
- Understand investment deal terms
- Hone and align teams
- Effectively downsize or wind down a company
- Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. What's inside - Succeed as a first-time CEO
- Create a strong positive culture
- Understand what makes a VC tick
- Position a company to be acquired About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
Languages:EnglishPublisher:Manning PublicationsISBN-13:9781633438422ISBN-10:1633438422UPC:9781633438422Book Category:Business & Economics, ComputersBook Subcategory:Entrepreneurship, Leadership, Software Development & EngineeringSize:9.24 x 7.42 x 0.65 inchesWeight:1.21Product ID:SCS6MXQWAW
Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits. Table of Contents PART 1
1 Scratching the startup itch: How I became an incorrigible entrepreneur
2 What makes you think you are CEO material?
3 A venture-backed turnaround: A dangerous place to be
4 The founding team. Who's in and who's not?
PART 2
5 Friends and family, angels, venture capital, or strategic?
6 Angels: Your bridge financing solution
7 The art of pitching to institutional investors
8 Investors aren't your friends
9 Understand the VC business model. Raise money faster
10 Seed: The first priced round
11 Term sheets: An institutional investor wants to invest in you
12 Due Diligence: An exam you must pass
PART 3
13 Your business model. The beating heart of your business
14 Getting to a minimum viable product with lighthouse customers
15 Product-Market Fit. Making sure the dogs will eat your dog food
16 Go-to-Market: How to make your business viable and grow
17 A formal business plan in ten steps
18 Burn rate and runway--or where is the edge of that cliff?
19 Achieving cash-flow positive: A startup's Holy Grail
20 Your startup's valuation: Up, up, up (hopefully)
PART 4
21 Hire slowly--and correctly
22 Beyond foosball: Crafting a positive culture that retains your team
23 Does a startup need both a CEO and COO?
24 Marketing: Too often a startup's afterthought
25 The right character for sales leader--and when to hire them
PART 5
26 Startup boards: The good, (and how to prevent) the bad, and the ugly
27 Board observers: Observe only please
28 Investor communications. They needn't be cod liver oil
29 Heaven forbid if you must downsize
30 Heaven forbid if you must wind it up
31 Acquisition: Your financial dream come true
Appendix
About the Author
Jothy Rosenberg has been an entrepreneur since 1988 and has founded and run nine technology startups--two of which had exits of over $100 million. He was the general manager of Borland's Developer Division from 1992 to 1997, where he led Borland's Languages division, including Delphi, C++Builder, and JBuilder. He has a PhD in computer science, and he has authored two technical books, a business book, a memoir, and a children's book. Jothy is the creator of the Who Says I Can't series on YouTube, and he established and runs the Who Says I Can't Foundation.
1 Scratching the startup itch: How I became an incorrigible entrepreneur
2 What makes you think you are CEO material?
3 A venture-backed turnaround: A dangerous place to be
4 The founding team. Who's in and who's not?
PART 2
5 Friends and family, angels, venture capital, or strategic?
6 Angels: Your bridge financing solution
7 The art of pitching to institutional investors
8 Investors aren't your friends
9 Understand the VC business model. Raise money faster
10 Seed: The first priced round
11 Term sheets: An institutional investor wants to invest in you
12 Due Diligence: An exam you must pass
PART 3
13 Your business model. The beating heart of your business
14 Getting to a minimum viable product with lighthouse customers
15 Product-Market Fit. Making sure the dogs will eat your dog food
16 Go-to-Market: How to make your business viable and grow
17 A formal business plan in ten steps
18 Burn rate and runway--or where is the edge of that cliff?
19 Achieving cash-flow positive: A startup's Holy Grail
20 Your startup's valuation: Up, up, up (hopefully)
PART 4
21 Hire slowly--and correctly
22 Beyond foosball: Crafting a positive culture that retains your team
23 Does a startup need both a CEO and COO?
24 Marketing: Too often a startup's afterthought
25 The right character for sales leader--and when to hire them
PART 5
26 Startup boards: The good, (and how to prevent) the bad, and the ugly
27 Board observers: Observe only please
28 Investor communications. They needn't be cod liver oil
29 Heaven forbid if you must downsize
30 Heaven forbid if you must wind it up
31 Acquisition: Your financial dream come true
Appendix
About the Author
Jothy Rosenberg has been an entrepreneur since 1988 and has founded and run nine technology startups--two of which had exits of over $100 million. He was the general manager of Borland's Developer Division from 1992 to 1997, where he led Borland's Languages division, including Delphi, C++Builder, and JBuilder. He has a PhD in computer science, and he has authored two technical books, a business book, a memoir, and a children's book. Jothy is the creator of the Who Says I Can't series on YouTube, and he established and runs the Who Says I Can't Foundation.
Publisher: Manning Publications
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