Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis - Paperback
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Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis
A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis
Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes,...
Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).
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