Sustainable Marketing of Cultural and Heritage Tourism - Hardcover
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Availability:In StockContributor:Deepak ChhabraSeries:Routledge Critical Studies in Tourism, Business and ManagemePublish date:6/14/2010Pages:256
Languages:EnglishPublisher:RoutledgeISBN-13:9780415777049ISBN-10:0415777046UPC:9780415777049Book Category:Business & Economics, TravelBook Subcategory:Marketing, Industries, Special InterestBook Topic:Hospitality, Travel & Tourism, BusinessSize:9.20 x 6.10 x 0.80 inchesWeight:0.522Product ID:SCR8X55816
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Languages:EnglishPublisher:RoutledgeISBN-13:9780415777049ISBN-10:0415777046UPC:9780415777049Book Category:Business & Economics, TravelBook Subcategory:Marketing, Industries, Special InterestBook Topic:Hospitality, Travel & Tourism, BusinessSize:9.20 x 6.10 x 0.80 inchesWeight:0.522Product ID:SCR8X55816
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