Sustainable Marketing: A Holistic Approach - Paperback
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Language:EnglishPublisher:Sage Publications LtdISBN-13:9781526494634ISBN-10:1526494639UPC:9781526494634Book Category:Business & EconomicsBook Subcategory:Marketing, Business Ethics, DevelopmentBook Topic:Sustainable DevelopmentSize:9.25 x 7.50 x 0.90 inchesWeight:1.6623Product ID:SCTFSKAG9D
Sustainable Marketing: A Holistic Approach
In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.
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Language:EnglishPublisher:Sage Publications LtdISBN-13:9781526494634ISBN-10:1526494639UPC:9781526494634Book Category:Business & EconomicsBook Subcategory:Marketing, Business Ethics, DevelopmentBook Topic:Sustainable DevelopmentSize:9.25 x 7.50 x 0.90 inchesWeight:1.6623Product ID:SCTFSKAG9D
Peterson, Mark: - Dr. Peterson received his Ph.D. in marketing from Georgia Tech in 1994 and joined the University of Wyoming faculty in Fall 2007 where he teaches doctoral, MBA, and undergraduate students. He previously taught at the University of Texas at Arlington. His research interests include marketing and society issues, research methods, as well as international marketing. He is an...
Publisher: Sage Publications Ltd
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