Surfing the Global Tide: Automotive Giants and How to Survive Them - Hardcover
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Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230579248ISBN-10:0230579248UPC:9780230579248Book Category:Business & EconomicsBook Subcategory:Industries, Management, InternationalBook Topic:Automobile IndustrySize:9.32 x 6.45 x 0.86 inchesWeight:0.568Product ID:SCA3CZ9TTD
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230579248ISBN-10:0230579248UPC:9780230579248Book Category:Business & EconomicsBook Subcategory:Industries, Management, InternationalBook Topic:Automobile IndustrySize:9.32 x 6.45 x 0.86 inchesWeight:0.568Product ID:SCA3CZ9TTD
MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.
Publisher: Palgrave MacMillan
Edition
2009 Edition
Contributor(s)
Author
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