Super Skill: Why Storytelling Is the Superpower of the AI Age - Hardcover
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"AI won't replace you. Someone using AI will replace you."
As the artificial intelligence typhoon descends upon us, this has become the mantra of tech CEOs and business pundits.
Here's the twist: They're wrong.
As AI excels at technical tasks like data analysis and coding, the future of work will be won by those who lead, persuade, influence, and inspire. And there's one cognitive superpower that improves all those crucial soft skills: storytelling.
Make AI your primary skillset, and you'll become an assistant to a machine. Master storytelling first--and then amplify your abilities with AI--and you'll make yourself irreplaceable. The clock is ticking. Which path will you take?
In Super Skill, Joe Lazer reveals 15 storytelling principles that will help you win in the AI Age. Through science-backed techniques, cutting-edge AI applications, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he'll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
Joe Lazer is an award-winning content strategist, author, and tech executive. His research and writing on the science of storytelling have been featured in Fast Company, Forbes, Adweek, and Digiday. His first book, The Storytelling Edge, became a cult classic among marketers and entrepreneurs, and his newsletter on storytelling and AI reaches nearly 200,000 subscribers. His interactive keynote talks and workshops have inspired thousands of business leaders to become better storytellers and build stronger relationships with their customers. He's currently the CMO at Pepper. He lives in Brooklyn, New York, with his wife, son, and extremely anxious dog.
Learn more at joelazer.com.
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