Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors - Hardcover
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Languages:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070531338ISBN-10:70531331UPC:9780070531338Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Corporate & Business History, ManagementSize:8.90 x 6.30 x 0.90 inchesWeight:1.25Product ID:SC871B6HRZ
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
Languages:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070531338ISBN-10:70531331UPC:9780070531338Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Corporate & Business History, ManagementSize:8.90 x 6.30 x 0.90 inchesWeight:1.25Product ID:SC871B6HRZ
Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.
Publisher: McGraw-Hill Companies
Edition
1993th Revised Edition
Contributor(s)
Author
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