Strategy Maps: Converting Intangible Assets Into Tangible Outcomes - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781591391340ISBN-10:1591391342UPC:9781591391340Book Category:Business & EconomicsBook Subcategory:Forecasting, Investments & Securities, FinanceSize:9.30 x 6.40 x 1.60 inchesWeight:1.9026Product ID:SC0436W182
Strategy Maps: Converting Intangible Assets Into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781591391340ISBN-10:1591391342UPC:9781591391340Book Category:Business & EconomicsBook Subcategory:Forecasting, Investments & Securities, FinanceSize:9.30 x 6.40 x 1.60 inchesWeight:1.9026Product ID:SC0436W182
Publisher: Harvard Business Review Press
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