Strategy and the Business Landscape - Paperback
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Languages:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781542852920ISBN-10:1542852927UPC:9781542852920Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Entrepreneurship, ManagementSize:9.69 x 7.44 x 0.41 inchesWeight:0.78Product ID:SC56VGWKB5
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
Languages:EnglishPublisher:Createspace Independent Publishing PlatformISBN-13:9781542852920ISBN-10:1542852927UPC:9781542852920Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Entrepreneurship, ManagementSize:9.69 x 7.44 x 0.41 inchesWeight:0.78Product ID:SC56VGWKB5
Publisher: Createspace Independent Publishing Platform
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