Strategies in Sports Marketing: Technologies and Emerging Trends - Hardcover
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Availability:In StockContributor:Manuel Alonso dos SantosTheme:Aspects (Academic)/Business AspectsPublish date:4/30/2014Pages:384
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781466659940ISBN-10:1466659947UPC:9781466659940Book Category:Business & EconomicsBook Subcategory:Marketing, Industries, E-CommerceBook Topic:Digital MarketingSize:11.00 x 8.50 x 0.88 inchesWeight:1.176Product ID:SCD57FE7MQ
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781466659940ISBN-10:1466659947UPC:9781466659940Book Category:Business & EconomicsBook Subcategory:Marketing, Industries, E-CommerceBook Topic:Digital MarketingSize:11.00 x 8.50 x 0.88 inchesWeight:1.176Product ID:SCD57FE7MQ
Publisher: Business Science Reference
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