Strategic Sourcing and Category Management: Lessons Learned at Ikea - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9780749486211ISBN-10:074948621XUPC:9780749486211Book Category:Business & EconomicsBook Subcategory:Purchasing & Buying, Management, Strategic PlanningSize:9.21 x 6.14 x 0.80 inchesWeight:0.9215Product ID:SCTC9K0PRX
Strategic Sourcing and Category Management: Lessons Learned at Ikea
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management...
Language:EnglishPublisher:Kogan PageISBN-13:9780749486211ISBN-10:074948621XUPC:9780749486211Book Category:Business & EconomicsBook Subcategory:Purchasing & Buying, Management, Strategic PlanningSize:9.21 x 6.14 x 0.80 inchesWeight:0.9215Product ID:SCTC9K0PRX
Magnus Carlsson has 25 years' experience as a strategic sourcing expert at IKEA. He also has 10 years' experience with leadership and training within the Swedish defence forces and is an advisor in strategic sourcing for Kingfisher.
Publisher: Kogan Page
Edition
2nd Edition
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