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Strategic Planning for Public Relations

Strategic Planning for Public Relations - Hardcover

by Deborah A. Silverman, Ronald D. Smith
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Availability:In StockContributor:Deborah A. Silverman, Ronald D. SmithPublish date:2024-03-14Pages:510
Language:EnglishPublisher:RoutledgeISBN-13:9781032391175ISBN-10:1032391170UPC:9781032391175Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Communication Studies, Public RelationsSize:10.00 x 7.00 x 1.19 inchesWeight:2.5926Product ID:SCRW5JF5S5

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns.

Language:EnglishPublisher:RoutledgeISBN-13:9781032391175ISBN-10:1032391170UPC:9781032391175Book Category:Language Arts & Disciplines, Business & EconomicsBook Subcategory:Communication Studies, Public RelationsSize:10.00 x 7.00 x 1.19 inchesWeight:2.5926Product ID:SCRW5JF5S5

Deborah A. Silverman is Chair and Associate Professor in the Department of Communication at SUNY Buffalo State University, U.S.A. She is Accredited in Public Relations and a member of the Public Relations Society of America's College of Fellows.

Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at SUNY Buffalo State University, U.S.A. He was Accredited in Public Relations.


Publisher: Routledge

Edition

7th Edition

Contributor(s)

Deborah A. Silverman, Ronald D. Smith

Author

Deborah A. Silverman, Ronald D. Smith

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