Strategic Marketing Management - Paperback
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Availability:In StockContributor:Alexander Chernev, Philip Kotler (Foreword by)Publish date:2018-01-01Pages:296
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572502ISBN-10:1936572508UPC:9781936572502Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, ManagementSize:9.25 x 7.50 x 0.62 inchesWeight:1.131Product ID:SCSY1F47GB
Strategic Marketing Management
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and...
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572502ISBN-10:1936572508UPC:9781936572502Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, ManagementSize:9.25 x 7.50 x 0.62 inchesWeight:1.131Product ID:SCSY1F47GB
Publisher: Cerebellum Press
Edition
9th Edition
Contributor(s)
Author
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