Strategic Marketing Management, 11th Edition - Paperback
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Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572892ISBN-10:1936572893UPC:9781936572892Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementBook Topic:ResearchSize:9.25 x 7.50 x 0.66 inchesWeight:0.54Product ID:SCGTMBM7ZA
Strategic Marketing Management, 11th Edition
Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to address business...
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572892ISBN-10:1936572893UPC:9781936572892Book Category:Business & EconomicsBook Subcategory:Marketing, ManagementBook Topic:ResearchSize:9.25 x 7.50 x 0.66 inchesWeight:0.54Product ID:SCGTMBM7ZA
Chernev, Alexander: - Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. His research has been published in leading marketing journals and frequently cited in both the business and popular press. He has been ranked among the top ten most prolific scholars by the Journal of Marketing and among the top five marketing faculty in the field of...
Publisher: Cerebellum Press
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