Strategic Management: Strategists at Work - Paperback
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Availability:In StockContributor:Robert Macintosh, Donald MacLean, Craig RobinsonPublish date:6/15/2023Pages:264
Language:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350347588ISBN-10:1350347582UPC:9781350347588Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.10 x 6.30 x 0.60 inchesWeight:0.9017Product ID:SCGXRNN2GK
Strategic Management: Strategists at Work
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which...Language:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350347588ISBN-10:1350347582UPC:9781350347588Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.10 x 6.30 x 0.60 inchesWeight:0.9017Product ID:SCGXRNN2GK
Macintosh, Robert: - Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.MacLean, Donald: - Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.Robinson, Craig: - Craig Robinson is Reader in Business Education at King's Business School, King's College London.
Publisher: Bloomsbury Academic
Edition
2nd Edition
Contributor(s)
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