Strategic Management in Sport - Paperback
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Strategic Management in Sport
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.
The book introduces the fundamentals of strategic planning, environmental analyses, strategic...
Danny O'Brien is Associate Professor in Sport Management in the Bond Business School, Bond University, Australia. He is Visiting Professor at both the Center for Surf Research at San Diego State University, USA, and the Plymouth Sustainability and Surfing Research Group at Plymouth University, UK. His research is in sustainable surf tourism, event leverage, and organizational change in sport....
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