Storytelling in Business: The Authentic and Fluent Organization - Hardcover
by Janis Forman
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Language:EnglishPublisher:Stanford Business BooksISBN-13:9780804768719ISBN-10:804768714UPC:9780804768719Book Category:Business & Economics, Performing ArtsBook Subcategory:Business Communication, Storytelling, Organizational DevelopmentSize:9.00 x 6.10 x 1.00 inchesWeight:1.2015Product ID:SC5F3CTMXF
Storytelling in Business: The Authentic and Fluent Organization
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance--a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In...
Language:EnglishPublisher:Stanford Business BooksISBN-13:9780804768719ISBN-10:804768714UPC:9780804768719Book Category:Business & Economics, Performing ArtsBook Subcategory:Business Communication, Storytelling, Organizational DevelopmentSize:9.00 x 6.10 x 1.00 inchesWeight:1.2015Product ID:SC5F3CTMXF
Janis Forman is the founder and Director of the Management Communication Program at the UCLA Anderson School of Management. In this capacity, she has taught communication as a form of persuasive storytelling to full-time and executive MBA's who conduct strategic studies for multi-national companies like Coca-Cola, Disney, and Microsoft and for start-up firms in the United States and abroad....
Publisher: Stanford Business Books
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